BONUS Episode – Influencer marketing is more than just pretty photos and promo codes—it’s a business strategy. In this episode, I’m joined by Theresa Gaarde, Head of Sales & Partnerships for Popular Pays by Lightricks, a platform that helps brands scale and streamline creator collaborations. Theresa shares the biggest wins (and missteps) she’s seen brands make in the creator economy—from avoiding vanity metrics to building smarter partnerships that go beyond the sponsored post. Whether you’re a marketer looking to grow your brand, or a founder hoping to dip into influencer marketing for the first time, this episode is packed with tactical advice you can use right now.

This episode is in partnership with Popular Pays by Lightricks.

Key Takeaways:

// The difference between an influencer campaign that drives ROI vs. one that falls flat

// Common mistakes brands make when working with creators (and how to avoid them)

// Creative ways to collaborate with influencers beyond sponsored posts

// Tips for streamlining creator partnerships using a platform like Popular Pays

// How SafeCollab helps mitigate the biggest risks in the influencer marketing process

Connect with Theresa: LinkedIn

Learn more about Popular Pays: Website | LinkedIn

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