How to Scale Your Gym Without Going Broke: Moving to Small Groups
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How to Scale Your Gym Without Going Broke: Moving to Small Groups
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If you try to scale your gym the wrong way, you might kill it.
In this episode, Two-Brain founder and gym owner Chris Cooper shares how his first attempt at scaling nearly bankrupted his family. But you don’t have to guess like he did.
Today, Coop walks you through safe, profitable scaling using small-group and semi-private training.
He explains the difference between the two services and how to transition existing clients into them, whether they’re coming from one-on-one or big-group training.
You’ll also learn how to price small-group training correctly and connect members to fill sessions quickly.
If you’re looking for a tested method to grow your gym without burning out or going broke, tune in to hear the exact steps.
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0:18 - Coop’s big mistake
3:10 - Going from PT to small groups
8:13 - The data on small groups
10:17 - Going from big to small groups
13:22 - Advertising small group training