Your culture isn’t just a poster on the wall—it’s your most powerful tool for attracting the right people, making confident decisions, and building a business that lasts.

In this episode, Stacey continues the Community Capital series by exploring the power of identifying, communicating, and living your core values. From improving staff retention to making tough calls with clarity and confidence, she shares how culture can be your ultimate competitive advantage.

You’ll learn:

✨ How aligning on values can reduce staff turnover by up to 28%
✨ The difference between having values written down vs. lived out
✨ Why empowering your team (even when it’s messy) leads to growth
✨ How culture clarity simplifies decision-making, hiring, and customer alignment
✨ Real-life examples of values-based leadership in action at Port Macquarie Performing Arts

Plus, Stacey shares why giving your team ownership of your culture is just as important as creating it—and how doing so transforms jobs into careers with purpose.

💡 Challenge: Choose one value and find one new way to live it out in your business this week—through your team, your community, or your customers.

📣 Want to go deeper on culture, leadership, and visibility? Join us at the Simply Business Summit, 18–20 June in Burleigh Heads. Relaxation, rejuvenation, and a little bit of education—grab your spot now at simplystacymorgan.com

See omnystudio.com/listener for privacy information.

How do you find (and keep) people who care about your business as much as you do?

In this episode, Stacey continues the Community Capital series by diving into one of the most pressing questions for small business owners and franchisees alike: How do we attract and retain quality team members who are genuinely invested in what we’re building?

And the answer? It’s not just about pay or perks—it’s about purpose.

You’ll learn:

✨ Why community connection is just as powerful for your team as it is for your customers
✨ How giving back can drive loyalty, productivity, and profit
✨ The law of reciprocity (and why it’s your new best friend in business)
✨ Real-world examples of community-driven leadership—from your team’s kid’s soccer team to global coffee chains
✨ How to align your giving strategy with what your people actually care about

This episode is full of tangible strategies and heart-centred stories to help you turn your business into more than just a workplace—it becomes a movement your team wants to be part of.

💡 Challenge: Ask your team what causes or community groups they’d love to support—and brainstorm how your business can get involved.

📣 Want to keep this conversation going IRL? Join us at the Simply Business Summit — 18–20 June in Burleigh Heads. Connection, strategy, rejuvenation—and women who get what you’re juggling. Reserve your seat at simplystacymorgan.com

See omnystudio.com/listener for privacy information.

You don’t need to be the cheapest. Or the loudest. Or the most polished. What you do need? A business culture that reflects who you truly are—and communicates it clearly to your community.

In this week’s episode, Stacey continues the Community Capital series with a powerful conversation on why your culture is your greatest marketing tool. Through real stories (hello, flash mobs and pull-up banners!), she unpacks how knowing what makes you unique can drive growth, build trust, and create raving fans without spending a cent on flashy advertising.

You’ll learn:

✨ How Stacey’s values-driven culture helped her studio grow from zero to 100 students in one week
✨ Why being “not like the others” helped her stand out during the height of Dance Moms culture
✨ Practical ways to reflect your values through images, messaging, events, and collaborations
✨ Why your ideal customer doesn’t care about perfection—they care about connection
✨ How to turn your unique culture into a movement your community wants to be part of

💡 Challenge: What’s one word that captures the heart of your business? And more importantly—does your marketing, messaging, and community engagement reflect it?

📣 Want more ideas like this in person? Join Stacey at the Simply Business Summit — 18–20 June at Burleigh Heads. Think warm weather, real connection, and the space to design your next big business move. Book your spot now at simplystacymorgan.com

See omnystudio.com/listener for privacy information.