How to Own Your Marketing Strategy

Sara Nay is the CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models. With over 15 years of experience helping small businesses grow, Sara returns to discuss the powerful concept of owning your marketing strategy. In this episode, she unpacks the shift away from outdated agency models toward building lean, AI-enabled systems and internal capabilities. Learn how to take control, simplify your marketing, and build lasting assets that fuel growth.

Today we discussed:

00:00 Introduction
00:52 Introducing Sara Nay
03:30 Costs and Risks of Outsourcing Marketing
06:31 Simplifying Marketing Through Focus and Strategy
08:29 Importance of Strategy Over Tactics
10:39 Evolving Marketing Roles: From Doers to Orchestrators
14:37 Adapting to AI: Career Mindset and Skill Development
16:34 Marketing Execution as an Asset: Owning vs Renting
19:27 The Role and Evolution of the Fractional CMO

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