How to Overcome the Fear of Calling Your Sphere

The reality of real estate is that, in most cases, it’s easier to get agents to contact complete strangers than to reach out to people they already know. We know that the most successful agents get the bulk of their business from their database, but many agents just can’t bring themselves to call their sphere. Instead of focusing on cold leads with a low success rate, why do we struggle to cultivate our referral business?

Here’s the truth: the best real estate businesses are built on relationships, trust, and referrals, not cold calling and chasing leads.

Every single year, we face new threats trying to knock us out of the industry. The agents with stable businesses, who work their database, survive every disruption and make more money through each one.

If you’re not putting energy into building up your database and consistently reaching out, your business will always be vulnerable to market conditions and industry threats.

So how do you build this important pillar into your business? Why does it protect us from the biggest challenges we face as agents? In this episode, we’ll share how to go all-in on your sphere.

Three Things You’ll Learn In This Episode

• Don’t build a business on fear
  
  In this current market, many agents have decided to get more business by discounting their services. Why is this a mistake?

• Become a full-fee agent
  
  Why are the people who know, like and trust us more likely to pay us what we’re worth?

• The toughest thing about this business
  
  We only get paid for a result, but getting a transaction across the finish line relies on a number of people. How do we ensure a good outcome?

About Your Hosts

Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah and beyond.

Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher’s career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher’s commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry.

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