How to Optimize Social Media Content for Better Customer Experience

If your CTA gets cut off or your video is cropped on TikTok, you’re already telling your customers that you don’t care about their experience.

In this episode, I’m joined by Joshua McGee, a social media strategist who treats content formatting and platform fit as key CX levers. We talk about how small visual details in your social media content can increase attention, trust, and engagement.

We cover:

• What most brands miss about content design
• How platform differences impact brand perception
• Why vertical video is essential, even on LinkedIn
• Joshua’s behind-the-scenes “burner account” strategy for testing
• The power of clean thumbnails, visible logos, and consistency across posts

This episode is for marketers and social media teams who want content that not only performs—but proves you care.

Mentioned In This Episode:

• Sprout Social’s Social Media Size Guide
• Rev.com
• Joshua on LinkedIn
• Joshua on Instagram
• Tell Me Why with Josh & Ciara
• LinkedIn Learning: Mastering Social Media Customer Care

📞 Ready to rethink your social care? Book a brainstorm → https://bsquared.media/contact