How to Market Your TTRPG: Tips for Indie Game Creators | Wizards of Eem Podcast EP016

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You made the game. That wild, wonderful TTRPG idea is real now—but how do you get people to notice it? On today’s Wizards of Eem Podcast, we dive into practical, approachable marketing advice to help indie creators take their tabletop RPG public without losing their soul (or their sanity).

In this episode, we use Land of Eem as a case study to explore how to clearly describe your game in a way that resonates. We talk about why leading with tone, feel, and identity matters more than rules, and how a strong tagline—like “The Muppets meets The Lord of the Rings”—can instantly communicate who your game is for. Land of Eem is colorful, whimsical, and cartoony, but also perilous, epic, and designed as an all-ages fantasy RPG that doesn’t shy away from real stakes.

We also break down the importance of open beta playtesting to build interest early, establish credibility on platforms like DriveThruRPG, and grow a following before launch. From there, we discuss why investing in great art is never optional (yes, books are judged by their covers), how crowdfunding campaigns double as powerful marketing tools, and why building a focused, engaged community—through Discord, email lists, and social media—is the real long game.

Whether you’re designing your first indie TTRPG or refining your marketing strategy, this episode is packed with grounded advice from creators who’ve been there.

Land of Eem, created by Ben Costa and James Parks, is available now from Exalted Funeral, carried by Friendly Local Game Stores and online retailers, and supported by a free Quickstart Guide at www.landofeem.com
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Rollin' Down the Road is featured in the Rickety Stitch Book 2: The Middle-Route Run by Ben Costa and James Parks.

The lyrics were written by Ben Costa and James Parks, and the song was written by musician Evin Wolverton.

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