How to Market Your Nonfiction Book with Mr. Ernest Owens

When is the right time to start planning your nonfiction book launch? The answer is yesterday, but you can also start today after listening to this masterclass on book promotion with journalist and author, Ernest Owens.

Ernest Owens is an award-winning journalist and CEO of Ernest Media Empire, LLC. He is the Editor of Eater Philly, Political Writer at Large for Philadelphia Magazine, President of the Philadelphia Association of Black Journalists, and Regional Vice President of the National Academy of Television Arts & Sciences (Mid-Atlantic Chapter). He is also the executive producer and host of the hit podcast Ernestly Speaking!

Ernest’s book, The Case for Cancel Culture was published by St. Martin’s Press in 2023.

On the show, Ernest shares his brilliant strategy for marketing and promoting The Case for Cancel Culture including:

• Critical mindset tips
• Strategies any author can use to get their book seen by more people,
• Who to make friends with to sell more books
• Why your loudest critics can be a boon to book sales
• Why travel is a necessary part of the promotion process
• When to cash in your personal IOUs

(Note: This episode originally aired during Season two of the podcast.)

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