How to Leverage Cognitive Biases & Be Un-Ignorable with Katelyn Bourgoin

Brand Intentionally with Friends is back and we're kicking it off in a BIG way with the brilliant mind behind Why We Buy and the Un-Ignorable Challenge, Katelyn Bourgoin.

On this episode, Katelyn breaks down her favorite cognitive biases, her secret to high quality content + consistency, and her recent big "aha" moment within her own business. While I also give the backstory on where my love of analogies comes from and the next step in my own career.

Some big highlights in this episode are:

• 02:43 Breaking Down Katelyn Bourgoin's Impressive Stats and What Makes Her Un-Ignorable
• 09:08 The Halo Effect: How First Impressions and Assumptions Impact Your Business
• 14:24 How to Utilize the Labor Illusion to Help Customers Realize Your Efforts
• 16:27 The Pratfall Effect: Your Flaws Have An Unexpected Benefit
• 20:55 The Dilemma of Memetic Desire and How it Plays into Impostor Syndrome
• 23:43 Katelyn Bourgoin's Transformative Realization (The Illusion of the Soloprenuer Dream)
• 27:25 The Secret to Why We Buy's Quality & Consistency
• 35:09 Garett Southerton's Career Vision Beyond Social Media
• 50:33 How We Suffer the Same Problem of a King aka Solomon's Paradox
• 44:29 The Self-Fulfilling Prophecies of the Galatia Effect
• 46:17 How Too Many Choices Leads to Inaction with the Netflix Effect
• 53:14 How Making Music Translated into Content that Relates
• 56:32 The Intentional Shift that transformed Katelyn Bourgoin's Business
• 58:35 The Hidden Gem of Humility to Connect with your Audience

Don't miss this episode filled with geeky brainy tips and a walk through our entrepreneurial journeys.

Mentioned in this Episode:

• The Psychology of Persuasion by Robert B Cialdini PhD
• Wanting by Luke Burgis
• Contagious by Jonah Berger

Where to Find Katelyn Bourgoin:

• X: https://www.twitter.com/KateBour/
• LinkedIn: https://www.linkedin.com/in/katebour/
• Why We Buy: https://customercamp.co/news/
• Un-Ignorable: https://www.demandcurve.com/unignorable

Where to Find Garett Southerton:

• Website: https://www.garett.co
• Podcast Home: https://podcasters.spotify.com/pod/show/brand-intentionally
• Instagram: https://www.instagram.com/garett
• YouTube: https://www.youtube.com/@GarettTV
• Twitter: https://www.twitter.com/garettcreative

How I Make Videos:

• Video & Audio Equipment: https://amzn.to/3W0U6Aa
• Podcast Music: https://hififorever.com / https://www.twitter.com/ProdByCasanova
• Most Music - Epidemic Sound (30 Day Free Trial): https://share.epidemicsound.com/rxzql3
• Podcast Recording - Riverside.fm: https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=garett

Brand Intentionally with Friends Podcast

Season 2 Episode 1 - How to Leverage Cognitive Biases & Be Un-Ignorable with Katelyn Bourgoin: https://www.garett.co/s2e1

Some of the links in my video descriptions are affiliate links, which means at no extra cost to you, I will make a small commission if you click them and make a qualifying purchase. This helps support the channel so that I can provide more value via videos.

FTC Disclosure: As an Amazon affiliate I earn from qualifying purchases.