How to Launch a Monthly Giving Program That Attracts First-Time Donors (Case Study: $10 for 10 Campaign) with Raegan Mach, Urban Bridge
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How to Launch a Monthly Giving Program That Attracts First-Time Donors (Case Study: $10 for 10 Campaign) with Raegan Mach, Urban Bridge
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Imagine if you ask someone to become a monthly donor for just $10, and they give more than triple that?
It's no secret that talking about monthly giving strategies and case studies is my jam, so I brought on Raegan Mach to break down Urban Bridge’s “10 for 10” campaign.
Their goal? 25 new donors at $10/month to celebrate their 10-year anniversary. In just 2.5 months, they surpassed it!
You’ll hear how they drove 15 new donors in the first 48 hours with a CEO-led launch video, strategic campaign champions, and consistent messaging across email and social, and why LinkedIn turned out to be a surprisingly powerful conversion channel.
If you’ve been thinking about launching or prioritizing monthly giving, this is a practical, replicable case study you won’t want to miss.
Resources & Links
Connect with Raegan on LinkedIn and Instagram and learn more about Urban Bridge on their website. Follow Urban Bridge at @urbanbridgenow on Instagram.
Raegan uses FundraiseUp to improve their donor experience.
LettrLabs is the proud presenter of Missions to Movements.
LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.
The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Applications close March 25th.
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!