How to Keep Your Brand From Getting Jacked with Richard Gearhart

What’s the cost of NOT locking down your brand? The moment you skip legal prep, you invite trouble. This week, Luigi sits down with Richard Gearhart, founder of Gearhart Law and IP guru, to break down how creators and businesses can shield their ideas BEFORE someone rips them off. We dig into trademarks, patents, trade secrets, and what happens when your content goes viral (or gets stolen). What you’ll learn in this episode: How to vet a business or product name before it becomes your identity When trade secrets make more sense than patents — and the risks either way Legal tools like NDAs, confidentiality clauses, and limited non‑competes Who owns your social media content once you hit “post” How to enforce IP rights: Amazon takedowns, customs holds, lawsuits Stories of entrepreneurial wins and legal nightmares Richard’s essential IP checklist for founders Favorite Quote: “Running a business is hard enough. You don’t need legal stuff that threatens your product and your core business.” Who is Richard?Richard Gearhart, Esq. is the founder and partner of Gearhart Law, a boutique firm specializing in intellectual property for creators and businesses. He’s also co‑host of Passage to Profit, a syndicated radio show about entrepreneurship, airing in multiple U.S. markets. He helps clients worldwide protect patents, trademarks, copyrights, and trade secrets Why you should listen:If you’re building something, whether that’s a brand, product, or digital empire, don’t leave it exposed. Listen now so you can build smarter, safer, and stronger. Connect with Richard: Website (Law Firm): https://www.gearhartlaw.com Show (Passage to Profit): https://passagetoprofitshow.com/ Personal Site: https://www.richardgearhartesq.com/home LinkedIn: https://www.linkedin.com/in/richard-gearhart-7896aa2 Facebook (Show): https://www.facebook.com/PassagetoProfitShow Instagram (Show): https://www.instagram.com/passagetoprofitshow X / Twitter (Show): https://x.com/passagetoprofit YouTube (Show): https://www.youtube.com/channel/UC45HBJb8Q-tnQavYqbIVbjw 📞 Want help prepping your business for growth or sale? Hit us up at https://api.leadconnectorhq.com/widget/bookings/call-with-credit-banc-pod 🎧 Subscribe. Rate. Share. Repeat. Our website Apple Podcasts Spotify Audible YouTube 📧 Want even more? Subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. Available on Substack: https://theweeklyfromshieldadvisory.substack.com/ Connect with us on Instagram: ➡️ @matthew.r.meehan➡️ @luigi_rosabianca, ➡️ https://www.instagram.com/theliquidlunchproject/