• How to Incorporate PR into a Multi-Channel Strategy

  • Mar 26 2024
  • Duración: 40 m
  • Podcast

How to Incorporate PR into a Multi-Channel Strategy Por arte de portada

How to Incorporate PR into a Multi-Channel Strategy

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  • Resumen

  • In this episode, I speak with Xanthe Vaughan Williams, Co-founder of Fourth Day.

    I started my marketing career working in PR and have always been involved in it in some way or another, working both in-house and agency-side.

    What has struck me over the last decade is that - particularly in B2B - there are some pretty fundamental misconceptions about what PR actually is AND how to build a programme that drives real results.

    During this conversation, Xanthe and I dissect the blurring lines between earned, owned and shared media, building value and credibility through third-party endorsements, and developing a successful multi-channel strategy centred around your company founder.

    You can visit the Fourth Day website here: https://www.fourthday.co.uk/

    —

    Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.

    https://sopro.io/b2b-better/
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