How to Hackathon

Bryan Mistele, co-founder and CEO of INRIX, joins Venrock's Brian Ascher to deep dive on the company's use of their Innovation Week to maintain startup-style innovation two decades into their journey. Their conversation serves as a master class for how to foster new ideas from within, from geographic and departmental diversity, to encouraging junior team members to lead, to how they've accelerated implementation with AI. And it's not just morale boosting, they've seen over 70% of projects turn into active deployments and operational improvements for INRIX.