How to Get Your First Coaching Clients – Frank Macri

Most coaches don’t fail because they lack talent.
They fail because they don’t know how to connect.

In this episode of the 2 Comma Club Podcast, John Marsch sits down with Frank Macri, founder of Thriving Coach Academy, host of Life Coaching Secrets, and author of The Thriving Coach.

Frank breaks down what actually moves the needle when you’re trying to:

• Get your first coaching clients
• Charge premium prices without feeling awkward
• Build credibility before you feel “ready”
• Use podcasting to attract aligned, high-value clients

This conversation is especially powerful if:

• You feel invisible online
• You’re tired of “trying everything”
• You know you’re capable of more but hesitate to put yourself out there

🎤 Frank’s Resources

• Thriving Coach Academy: https://thrivingcoachacademy.com
• Book: The Thriving Coach
• Podcast: Life Coaching Secrets

👉 Free Training:
Learn how entrepreneurs use podcasting to generate leads without ads:
https://mypodcastleads.com/pfl-masterclass

👉 Join the Free Podcasting for Leads Community:
https://www.skool.com/podcasting-for-leads-3895

👉 Follow John for more behind-the-scenes strategy:
Instagram / Facebook / TikTok: @john.marsch
LinkedIn: John Marsch

⏱️Timestamps

00:00 From Health Scare to Coaching Calling
02:56 Why Most Coaches Struggle to Find Clients
05:53 The Shift to Premium Coaching
08:47 Niching Down to Attract the Right Clients
11:46 Using Testimonials to Build Trust Fast
14:51 Starting a Podcast Before You Feel Ready
29:52 Why Your “Essence” Matters More Than Experience
31:43 The Hidden Masks Holding Coaches Back
34:56 Why Imperfect Action Wins Every Time
38:22 Consistency Over Constant Reinvention
41:47 Writing and Launching The Thriving Coach
50:16 Why You Need to Embrace the Cringe