How to Follow Up With Retail Buyers After a Trade Show

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Trade shows like Expo West are exciting for product founders. You spend months preparing your booth, sampling your product, and finally getting the chance to meet retail buyers face-to-face.

But here’s what many founders don’t realize:

Getting your product into retail stores rarely happens at the trade show itself. It happens in the follow-up.

In this solo episode of Shelf Talks, I’m breaking down 5 strategic ways to follow up with retail buyers after a trade show so your brand stays memorable and moves closer to landing on retail shelves.

If you're a product-based founder trying to get your products into retail stores, your post–trade show strategy can be the difference between being forgotten and building a long-term retail partnership.

Inside this episode, you’ll learn:

• How to send a personalized follow-up email that retail buyers actually remember
• The retail-ready assets buyers need to evaluate your brand
• How to reinforce your retail story and product differentiation
• Why sending a post-trade-show product sample can move conversations forward
• How to use LinkedIn to stay visible with retail buyers and build relationships

Whether you just exhibited at Expo West, walked a regional trade show, or are preparing for your first event, these strategies will help you turn those booth conversations into real retail opportunities.

If you’re serious about getting your product on retail shelves, pitching retail buyers with confidence, and growing your product-based business, this episode is for you.

🎧 Follow Shelf Talks so you never miss an episode packed with insights to help you grow your brand, develop your retail strategy, and land more retail accounts.

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Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book