How to Evaluate AI for Multifamily

Episode Title:
How to Evaluate AI for Multifamily
with Jacob Carter, Founder & CEO of Nurture Boss

Episode Summary:
In this episode, Andrew Bowen sits down with Jacob Carter of Nurture Boss to tackle the big, often misunderstood topic of how multifamily operators should evaluate artificial intelligence. From internal vs external tooling to measuring ROI and launching successful pilots, Jacob brings a refreshing, no-hype approach to making smart AI decisions — without needing to be a data scientist.

What You’ll Learn in This Episode:

• The difference between external AI tools (like leasing bots) and internal AI tools (like employee copilot platforms)
• Why success metrics should change depending on the AI’s role
• How to measure performance and hold AI to the same standards as humans — or better
• What agentic AI means and how “microagents” will power the future of property operations
• How to structure a proper head-to-head AI pilot
• Why operators need to stop chasing hype and start solving real problems
• How Gen Z’s use of AI is reshaping renter behavior and search intent
• Why asset management might be the next big frontier for AI in multifamily

Guest Info:
Jacob Carter
Founder & CEO
Nurture Boss
Website: https://www.nurtureboss.io

📘 Pilot Framework Resource: https://nurtureboss.io/how-to-run-a-head-to-head-ai-pilot/

Host:
Andrew Bowen
https://www.apartmentjedi.com

Mentioned in the Episode:

• NurtureBoss.io
  
  
• How to Run a Head-to-Head AI Pilot
  
  
• U-Haul Migration Trends
  
  
• AI Shorts series on LinkedIn
• Jonathan Buckelew (LinkedIn thought leader)