How to Develop A Continental Brand

Trust, Cultural Diversity, Market differences, logistics and infrastructure are just a few challenges anyone will face when doing business across the continent of Africa. The complexity and diversity of the continent requires those seeking success to have a strong vision, and resilient foundation. This is where Abiola Laseinde, CEO of Edniesal Consulting, the CIO Club and the CIO awards comes in. In this episode, we discuss: How her early experiences influenced her leadership style and approach The importance of nurturing and investing in relationships How her vision to honor IT professionals responsible for maintaining life and business during Covid, turned out to bring continental exposure, expansion and partner success How sharing the spotlight on others brings a greater reward Listen to the episode and share your biggest insight or learning moment. Connect with Abiola Laseinde: LinkedIn | Instagram | Website Connect with Monique Russell: LinkedIn | Instagram | Facebook | Youtube Or email with feedback or questions: [e-mail] Produced by Breadfruit Media Learn more about your ad choices. Visit megaphone.fm/adchoices