How to Create a Space in a Niche Market with Tina Singh of Bold Helmets

Tina Singh couldn't find a helmet to fit her kids when they started riding bikes. As an Occupational Therapist, working in the area of head and brain injury, she knew how important the use of helmets is. After trying many makeshift solutions, she took it upon herself to create a product that worked for kids like hers. Bold Helmets has created the first safety certified multisport helmet for Sikh kids aged 5+.

We talk about how she got started, what she wishes she’d known, how to create a new product from nothing, and how to market a new product while educating your audience about why it’s needed

Learn more: https://www.boldhelmets.com/en-us

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