How to Create a 'Moat' Around Your Company/Department Like Meta

Are you hesitant to invest in your team, fearing they might leave after all that time and money? What if the real risk is not investing, and they stay uninspired? In this episode, Lauren and I chat about how investing in your team can create a powerful internal moat that attracts the right people and drives your business forward.

We discuss a recent initiative in Lauren's company where a team member took the initiative to improve internal communication and create an SOP for Slack use. It's a perfect example of why fostering initiative and empowering employees to take ownership can elevate your entire team’s performance.

If you're struggling to create that type of culture, this conversation will show you how to reevaluate your core values, ensure your team’s alignment, and ultimately build a work environment where the best talent thrives. We also explore how these ideas translate into digital marketing, leadership, and managing remote teams effectively.

In This Episode:

- Core values, employee initiative, & continuous learning

- The risk of not investing in your team and gatekeeping

- Meta's strategic investments in employee acquisition and AI

- Creating an internal moat for your business

- The people analyzer process based on core values

- Adapting to external challenges in digital marketing

- Why radical candor and emotional intelligence are critical

- Final thoughts on creating a moat and call to action

Mentioned in the Episode:

Gino Wickman’s book, Traction: https://a.co/d/01q1TP4O

Patrick Lencioni’s book, The Ideal Team Player: https://a.co/d/0cROW6f

Creating custom emojis on Slack: https://slack.com/help/articles/206870177-Add-custom-emoji-and-aliases-to-your-workspace

Apply to Work With Tier 11: https://www.tiereleven.com/apply-now

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