How to Craft an Out-of-Office Message That Reinforces Your Leadership Brand (ep. 201)

Your out-of-office email response is an easy and effective way to communicate who you are as a leader. In this short episode, communication coach Dr. Andrea Wojnicki explains how to craft your OOO email response to reinforce your professional identity. You’ll also learn the four do’s and don’ts: be specific about dates and coverage, be consistent while you’re away, show personality without sarcasm, and don’t overshare. Listen for practical examples you can copy in minutes and start using today. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube TRANSCRIPTION Andrea Wojnicki: An out-of-office message might seem trivial, but it can be a powerful way to reinforce your personal brand if you take advantage of the opportunity. How Your Out-of-Office Message Reflects Your Leadership Brand Well. It’s the holiday season. First, there’s American Thanksgiving, and then the December craziness starts. We’ve got Hanukkah, Christmas, Kwanzaa, the winter solstice, and of course, New Year’s Eve. I hope you’re able to take some time away from work to refresh and rejuvenate, and be with family and friends. I also hope you’re able to manage your out-of-office status. Have you ever considered that your out-of-office email responder is an opportunity for you to communicate and reinforce your professional identity and your leadership status? Listen. I know you’re really busy, especially this time of year, so here’s my promise to you. In this short episode, you’re gonna learn some ideas that will help you easily elevate your personal brand, all while you’re physically away from the office. Let’s do this. Let’s do this. Let’s Talk About Talk. Welcome to the Talk About Talk podcast. If you’re a longtime listener, welcome back, and thank you for listening. If you’re a new listener, let me introduce myself. My name is Dr. Andrea Wojnicki. Please just call me Andrea. I’m an executive communication coach here at Talk About Talk, where I coach ambitious professionals like you so you can communicate with confidence and ultimately achieve your career goals. You can learn more about everything we do at Talk About Talk, including private coaching, masterclasses, and corporate workshops, if you go to TalkAboutTalk.com, and there are plenty of free resources for you there as well. Alright, let’s get into this. Like I said, I know you’re busy always, but especially this time of year, and if you’re like most people, you don’t give a second thought to your out of office status, out of sight, out of mind. Well, not quite. Here’s the big insight. Spending a little bit of time managing your out-of-office status can go a long way in reinforcing your professional identity. Turn Your OOO Message into a Branding Opportunity Let’s talk first about making some tweaks to your out-of-office email responder, and then I’m gonna take you through four dos and don’ts about how to manage your time away. Okay. First, your email responder. This is also relevant for Slack or Teams or whatever messaging platform you use. If there’s an opportunity for you to customize your message, that’s what we’re talking about here. Your out-of-office response can communicate so much about your leadership style. I would call this an under-leveraged communication opportunity where it’s really so easy for you to reinforce your brand. This insight originally came up for me in a recent private coaching session that I had with a brilliant client. We were talking about the touch points that shape our professional identity, and she mentioned how she saw a very thoughtful out-of-office reply, and it made her pause and think. This really says something about who they are as a leader. And you know what? She’s right. An out-of-office message might seem trivial, but it can be a powerful way to reinforce your personal brand if you take advantage of the opportunity. Partly, I think, because people aren’t expecting it, we kind of expect the generic email, I’m away, and my response will be delayed. I’ll get back to you after I return. Hmm. This is a missed opportunity. So here’s what I do instead. First. Identify what part of your personal brand or your professional identity that you wanna emphasize. Do you wanna emphasize your thought leadership? Your people leadership, your strategic thinking. Maybe you wanna role model boundary setting for your internal team, or maybe you want to empower them while you’re away. Identify the Message You Want to ...