How to Calculate Churn and Retention Rate

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Today we’re diving into the one metric every membership site owner must track—your retention rate. If you're not tracking this yet, don’t worry.

In this episode, you’ll learn:

• What retention rate actually means for your membership.
• Why it directly impacts your revenue and growth.
• The simple formula to calculate your monthly retention.

By the end of this short but powerful episode, you’ll know exactly what it is, why it matters, and how to calculate it—no complicated spreadsheets needed.

Additional Resources:

Discover your retention rate and the lifetime value of your members using this simple calculator. Access it here: www.memberltv.com

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated