How to Build an AI-Powered Lead Magnet for Your Nonprofit

If someone visits your website, scrolls your social, or opens your email—do they see something they actually want? Not just a “donate now” button. But a resource they can download, learn from, and share? That’s called a lead magnet. And if you’re like most nonprofits, you don’t have one yet. Which is why your email list is growing like molasses.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to fix that—in under 30 minutes—with an AI-powered lead magnet you can build today. No team needed. No tech headaches. Just a practical, high-value resource that helps you grow your list and connect with people who care.

You’ll learn:

• What a lead magnet really is—and why it matters more than ever
• The 3-step “Lead Magnet Loop” system you can repeat again and again
• How to use ChatGPT to brainstorm, write, and format your lead magnet in minutes
• Quick design tips using Canva and AI tools—no graphic designer required
• How to build your delivery flow, from opt-in to nurture emails, with actual prompts
• A real nonprofit success story that added 462 subscribers and raised donations within 30 days
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Whether you’re building your list from scratch or want to replace that outdated PDF from 2017, this episode will help you create a resource your supporters actually want—while saving you hours of time.

Bonus: DM “AI” on Instagram to get Tom’s Nonprofit AI Growth Playbook with the exact prompts, templates, and tools shared in this episode.

Subscribe now and don’t miss tomorrow’s follow-up episode: No Designer? No Problem: Create Stunning Graphics with AI in Seconds.