How to Build a Winning Culture

In this episode of the Cheer Biz Podcast, host Dan Cotton dives into one of the most powerful leadership lessons from Legacy by James Kerr—the story of how the New Zealand All Blacks reinvented their team culture and built one of the most successful dynasties in sports history. Dan shares how these same principles apply to cheer gyms, coaches, and business owners who want to build strong, winning cultures that last. You’ll learn how to identify when your program has gone stagnant, when it’s time to adapt, and how to create a plan that re-energizes your team and your business. Discover the four stages of organizational change, why comfort leads to decline, and how continuous adaptation can transform your cheer gym from “surviving” to truly thriving. If you’re a gym owner, coach, or leader looking to strengthen your culture, improve accountability, and keep your program growing year after year—this episode will show you exactly how to “go for the gap” and build lasting success.