How to Build a Thriving Service Business by Breaking All the Rules

Debbie Caudle did something most therapists would consider insane: she walked away from insurance and Medicaid clients to build a cash-based practice. In this episode, she shares the full story of her transformation from burnt-out generalist to thriving virtual marriage coach.

You'll learn why dropping "guaranteed" income was the best decision she ever made, how productizing therapy created leverage, and the mindset shifts that turned fear-based money decisions into strategic growth moves.

Debbie also gets real about delegation, the role of AI in relationship-based businesses, and why "massive imperfect action" beats waiting for everything to be perfect.

Whether you're a service provider, coach, consultant, or membership site owner, this conversation offers practical wisdom on building a business that actually supports the life you want to live.