How to Build a Marketing System That Works Even When You’re Not

In today’s podcast, we are diving into how to create a marketing system that runs on autopilot and continues to bring in leads and sales, even when you are not actively working.

Many businesses struggle with inconsistent marketing. One month they are putting out loads of content, running ads, and getting leads, and the next month, they are too busy delivering work and their marketing stops. The problem is, if your marketing stops, so do your leads.

The solution? A rolling marketing strategy that keeps working in the background.

What We’ll Cover in This Episode

1. A Rolling Marketing Strategy
A marketing system needs to be consistent and repeatable. We will talk about how to set up a rolling marketing strategy that ensures you always have content going out, emails being sent, and ads running, so your pipeline is never empty.

2. Filling Your Email List
Your email list is your most valuable business asset. Social media algorithms change, ad costs fluctuate, but your email list stays yours forever. We will discuss how to build, nurture, and grow an email list that generates predictable sales.

3. Organic Content - Why You Need a Social Media Content Strategy
Social media is one of the best ways to build trust and authority with your audience. If you are not posting consistently, people forget you exist. We will break down:
The types of content that work best
How to structure your content plan for maximum impact
How to repurpose content so you can be everywhere without spending hours every day creating new posts

4. Paid Ads - Why You Must Use These Properly to Be Successful
Paid ads are essential for scaling, but so many people waste money because they do not have a proper strategy. We will cover:
The difference between lead generation ads and sales ads
How to retarget warm audiences for higher conversions
How to test and optimise ad campaigns for maximum ROI

5. Building Low-Ticket Offers That Fill Your Pipelines
A £27, £50, or £100 product can be the key to getting buyers into your ecosystem, making it easier to upsell them into higher-priced coaching, memberships, or done-for-you services. We will discuss:
Why low-ticket offers work so well
How to structure your offer for maximum conversions
How to use these offers to build your sales pipeline

Why This Matters
Most businesses struggle with inconsistent sales because they rely on manual marketing efforts instead of setting up an automated system that runs 24/7. When you have a proper strategy in place, you no longer need to worry about where your next lead or client is coming from.

This episode will show you exactly how to build a marketing system that works for you, even when you are not working.