How to Build a Magnetic Personal Brand: Secrets for Entrepreneurs & Thought Leaders

If you’ve ever wondered how to stand out in a crowded online world, this episode is for you.

In Episode 72 of The RISE Podcast, Sara Connell sits down with Rachel B. Lee, personal branding expert and co-founder of Standout Authority, to talk about the REAL keys to building a personal brand that doesn’t just look good—but drives real impact and results.

Rachel shares:
✨ The 4 pillars of a magnetic personal brand
✨ Why most entrepreneurs blend in—and how to break out
✨ How to turn your personal story into a visibility superpower
✨ What thought leaders MUST do to connect with modern audiences
✨ Her own journey from corporate marketing at Microsoft to building a multi-six figure brand with her husband

Whether you're a coach, author, or entrepreneur ready to be seen, heard, and PAID—this episode gives you actionable tools to become unforgettable.

🔗 Learn more about Rachel B. Lee and Standout Authority: https://www.standoutauthority.com

📚 Learn more about Sara’s programs: https://www.saraconnell.com

🎧 Listen to more episodes of The RISE Podcast: https://www.saraconnell.com/the-rise-podcast

Follow Sara on IG: @saraconnell

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