How to Build a Coaching Business

The Hard Truth Sarah Drops in This Episode

If you're posting inspirational quotes and calling it marketing... stop. That's not marketing, that's just posting. And there's a big difference.

The brutal reality: 82% of coaching businesses fail because their owners don't know how to find paying clients. But here's the thing – it's not your fault.

Why Most Coaches Struggle (Spoiler: It's Not What You Think)

Your coaching school taught you how to coach, not how to run a business. Sound familiar?

The fantasy vs. reality:

• What you thought: "Coaching is my superpower! People will see what I do and come running!"
• What actually happened: Crickets

The problem: Your potential clients don't even know you exist. Worse? They don't know they need a coach – they're too busy struggling with their problem.

The Thoughts Sabotaging Your Success

Sarah calls out the mental blocks every coach has (yes, even you):

✗ "I don't want to be salesy"✗ "I'm terrible at promoting myself"✗ "Maybe I need more qualifications first"✗ "Marketing feels inauthentic"

Reality check: You're not bad at marketing. You just haven't learned how to market yet.

The Elephant in the Room: You Can't Market to Everyone

The uncomfortable truth: When you try to appeal to everyone, you end up appealing to no one.

Why this happens: Your message becomes so broad and vague that it floats past the people who desperately need your help.

The Niche "Problem" That Isn't Actually a Problem

What coaches think: "If I choose a niche, won't I limit myself and get bored?"

The reality: Choosing a niche isn't about saying no to variety – it's about saying yes to focus.

Your clients aren't searching for "a coach." They're searching for someone who understands their specific problem.

The Power of Getting Specific (With Real Examples)

Instead of saying: "I help people with their careers" (boring, invisible)

Try this:

• "I help account managers in financial services land their second job after their first postgraduate role"
• "I help senior leaders in pharmaceuticals transition into a new career before retirement"
• "I help deputy heads who've lost their mojo rediscover their passion for work"

The result: Your potential client thinks, "That's me! That's my exact problem!"

Your Next Steps

Ready to stop spinning your wheels and start attracting clients who actually pay professional rates?

Stop doing this:

• Posting vague inspirational quotes
• Trying to appeal to everyone
• Waiting for more qualifications

Start doing this:

• Get crystal clear on who you help
• Speak directly to their specific problem
• Show them you understand their struggle

Ready to Nail Your Niche?

Join Sarah's Nail Your Niche Challenge – the only challenge designed specifically for qualified coaches who want to stop marketing to everyone and start attracting ideal clients.

🎯 Register for Nail Your Niche Challenge

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