How to Build, Scale & Actually Use AI in Marketing

AI for brands is already here. It’s making a shift and as marketing teams, we should be reactive. But the reality is that most brands are still figuring out where to start.

In this episode of Building Brand Advocacy, we break down the real state of AI for brands right now. What's working, what's just noise and how to make AI work for YOU without losing the human touch that drives real brand advocacy.

In this episode, we cover:

The current state of AI for brands

How to make AI work for you and your team today

How AI will reshape marketing resources and team structures

Practical ways to use AI in your day-to-day work life

Using AI to create real efficiencies across your content and marketing ops

How to build, scale, and manage an AI team from scratch

CHAPTERS

00:00 Build Your AI Native Dream Team

02:32 Manager of Infinite Minds

03:54 Onboarding and Feedback Loop

09:49 Future Proof Marketing Roles Form AI

15:14 Building AI Agents into Your Workflow

22:30 Repurposing Content With Agents

25:54 Scaling To 11 Agents

31:58 AI Native Mindset Shift

34:45 Create A Preference Sheet for AI

38:34 Training Cadence And Growth

Whether you're a brand team trying to do more with less, or a marketing leader figuring out how to upskill your team, this episode is your AI starter kit.

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