How to Build Products People Actually Love: The Secrets Behind Lasting Tech

In this insightful episode of Hustle & Flowchart, host Joe Fier sits down with Oji Udezue and Ezinne Udezue, powerhouse builders, investors, and tech veterans with experience at industry giants like Twitter, Typeform, and T-Mobile. The duo recently co-authored the book Building Rocket Ships and brings a wealth of perspective on entrepreneurship, crafting lasting tech products, and leveraging AI in today’s fast-moving landscape. The conversation dives deep into what it truly takes to identify perennial human needs, avoid chasing short-lived trends, and build a startup system designed for sustainable growth in the middle of the AI gold rush.

Topics Discussed

• Why the next trillion-dollar company will solve age-old human needs, not just chase trends
• Key perspectives from Oji and Ezinne’s careers across major tech and construction companies
• The mindset and approach needed to be a “patient builder” in the current AI-driven market
• Identifying “sharp problems” and perennial needs as product opportunities that transcend technology shifts
• The evolving role of prototyping and MVPs—how modern tools like AI and vibe coding change the game
• Tips on getting authentic customer feedback and finding the right early adopters for your product
• Building a “product system”: how strategy, people, and execution intersect to create repeatable innovation
• Real-world lessons from startup investing and advising—what founders consistently get wrong and right
• How to be intentional with company systems to avoid being a one-hit wonder

Resources Mentioned

• Building Rocket Ships by Oji & Ezinne Udezue: Productmind Co
• Vercel – Platform for frontend developers to build and deploy websites
• Lovable - Create apps and websites by chatting with AI
• Cursor – Modern app prototyping and development tools
• Techstars – Startup accelerator referenced for founder insights

Connect with Us

• Website: Hustle & Flowchart Podcast
• AI Build Team: aibuildteam.ai
• Instagram: @hustleandflowchart
• YouTube Channel: Subscribe Here
• Contact: For bespoke AI clone inquiries, email [e-mail] or schedule a call via their site.

Loved this conversation about building resilient, AI-powered businesses? Make sure you hit “Subscribe” on your favorite podcast player so you never miss an episode! If today’s topics inspired you or sparked new questions, leave us a review or share the episode with a fellow entrepreneur who’s ready to build the next rocket ship. Let’s keep growing—together!