How to Become an Attraction Agent With Tara Bradbury

The idea of becoming an attraction agent sounds simple, but in reality it requires a very different approach to how many businesses operate day to day. Instead of constantly chasing leads, referrals and growth, the focus shifts to building a presence where opportunities come to you. This conversation explores what actually drives that shift – from how you show up in your market, to how you communicate your value, and the consistency required to build trust over time.I’m joined by Tara Bradbury, Director of Active Agents in Hervey Bay, who shares her experience across property management, BDM and business ownership. Tara offers a grounded and practical perspective on what it takes to stand out, especially when starting from zero. From community involvement and client experience to social media visibility, reputation management and leveraging the right technology, she breaks down how strong, sustainable growth is built through intentional actions rather than quick wins.There is also a clear message here for leaders navigating growth in a changing market. Relying on one source of business or outdated processes is no longer enough. Agencies need to stay adaptable, regularly review their strategies and ensure their systems genuinely support the experience they promise. For property managers, BDMs and business owners, this is a conversation that challenges the traditional hustle mindset and offers a smarter, more sustainable way to build momentum and long-term success.“It’s not who you know. It’s who knows you. That is the most important thing out there.” - Tara BradburyWe cover:Concept of becoming an "attraction agent" in property managementTransition from chasing leads to attracting business through reputation and trustImportance of aligning business development strategies with personal comfort levelsRole of transparency, confidence, and trust in investor-agent relationshipsUtilization of technology and software for enhanced property management servicesImpact of social media and community engagement on visibility and client attractionStrategies for handling client feedback and reputation managementBalancing professional commitments with personal life in property managementImportance of ongoing education and personal development resourcesEncouragement for agents to be proactive and adaptable in their business approachesKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-mediahttps://courses.thatpropertymum.com.au/5-misktakes-replayDigital Marketing and AI Academyhttps://courses.thatpropertymum.com.au/digitalmarketingyesConnect with Tara Bradbury:https://activeagents.com.au/Connect With Kylie:Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/Follow Kylie on Facebook - https://web.facebook.com/thatpropertymumConnect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...Explore Kylie's Website - https://www.thatpropertymum.com.au/Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum