How to Become More Interesting in a Performance Economy An Inconvenient Idea That Might Just Change Your Life

Ladies and gentlemen, let me begin with a confession.

For the past week, I've been dealing with something I call broadcaster's block. Even those of us who talk for a living can sometimes struggle to find the words, the angle, the energy.

And that got me thinking…

What if the real issue isn't just what we say—but how interesting we are when we say it?

Because here's the truth:
We are now living in what I call a performance economy.

And in this economy, it's not enough to be good.
You have to be interesting.

The Problem: You Might Be Offering… But Not Engaging

A friend of mine recently said, "Stan, I keep offering my books online—and nobody's buying."

I told him something that may sound a bit blunt:

"You're not selling. You're offering. And your offer is boring."

In today's world, if you want attention, impact, and income…
you cannot afford to be boring.

You must bring energy.
You must bring edge.
You must bring something that delights, disrupts, or provokes thought.

The Breakthrough: 10 Types of Ideas That Make You Interesting

1. Intelligent Ideas – Thoughtful and insightful.
2. Smart Ideas – Practical and valuable.
3. Inquisitive Ideas – Spark curiosity.
4. Inspirational Ideas – Move people to act.
5. Instructional Ideas – Teach and equip.
6. Instigating Ideas – Stir things up.
7. Innovative Ideas – Fresh and new.
8. Idealistic Ideas – Vision-driven thinking.
9. Inconvenient Ideas – Challenge comfort.
10. Issachar Ideas – Help you understand the times and know what to do.

The Big Shift: From Comfort Zone to Transformation Zone

If you begin to think and communicate these kinds of ideas, you move out of your convenient zone and into the Transformation Zone.

That's where real change happens.

Things to Remember
- We are in a performance economy
- You must be engaging, not just good
- Ideas are your greatest asset

Things to Share
- "You're not selling—you're offering."
- "Attention goes to the interesting."

Things to Take Notice Of
- Evaluate your communication
- Add energy and edge
- Develop new ideas consistently

A Final Word

You already have ideas. You already have a voice.

The question is whether you will step up and become the kind of person people want to listen to.

Your Next Step

Reach out: [e-mail]

Benediction

May it go well with you in your life, your family, your business, and your work.