How to Be the Leader You Would Want to Follow with Dr. J.J. Peterson
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How to Be the Leader You Would Want to Follow with Dr. J.J. Peterson
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Show Summary:
In this episode, I talk with Dr. J.J. Peterson, longtime StoryBrand expert and host of the Badass Softy podcast. JJ shares why real leadership comes from being human, not harsh. We get into how the four story roles shape behavior, why the strongest leaders act as guides, and how joy and connection make you more effective. We also cover why authenticity matters even more as AI becomes widespread.
Takeaways:
• I don’t need to be abrasive to succeed, and neither do you.
• My experiences and values shape my point of view, which should guide how I lead.
• The best leaders show up as guides with both empathy and authority.
• Joy and human connection improve creativity, resilience, and productivity.
• AI can’t replace wisdom or real relationships, so humanity is a competitive advantage.
About our guest Dr. J.J. Peterson:
Dr. J.J. Peterson is a communication strategist and leadership coach with a PhD in narrative theory. He spent a decade teaching and leading at StoryBrand and now helps leaders clarify their message, develop their point of view, and lead with both ambition and heart.
Find Dr. J.J. Peterson at www.drjjpeterson.com and listen to Badass Softy on Apple and Spotify.
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Charles Alexander has been a full-time Business Coach since 2007. He has coached over 2,000 entrepreneurs to grow their businesses and helped over 250 people start businesses. Then he decided to practice what he preached. After years of seeing the need for video marketing, he started creating Explainer Videos for Busy Professionals in 2015. That part-time business is now a full-time business with proven systems and a team.
Using those real-world experiences, I have created a boatload (well not a real boat, but you get the picture) of resources for you below, so you can start doing more by doing less!
Website - https://www.yourcharlesalexander.com/
Time Freedom Community - https://www.yourcharlesalexander.com/
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