How to Attract the Right Employees

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies.

This week, the topic of the show is about attracting the right employees to your company. Post-Covid, people are looking for more than just a paycheck. You now have to recruit employees with the same focus as you do with attracting new customers.

00:00 – Introductions and overview.

01:08 – Developers Desk: Why your contact form may be the most important thing on your website.

05:23 – The Corner Office: What is the difference between an employee and a contractor, when should you deal with one or the other, and what laws are you breaking if you treat a contractor like an employee?

15:16 – Roundtable: Michael Cinquino, from SoHo Creative Studio, joins us this week to talk about companies needing a strong employee value proposition. What attracts potential employees to your company, and what repels them? We also share our favorite digital tools and applications.

40:08 – Wrap Up: Reviewing everything we covered today.

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world?

Links mentioned in the show:

Google reCAPTCHA v3 - https://www.google.com/recaptcha/intro/v3.html?ref=techmoon

How the IRS Determines Independent Contractor Status - https://www.thebalancemoney.com/how-the-irs-determines-independent-contractor-status-398618

The Employer Toolkit - https://www.sohocreativestudio.com/employer-toolkit

NH Union Leader Article “Hiring is the New Marketing” - https://www.unionleader.com/news/business/ask_the_expert/ask-the-expert-hiring-is-the-new-marketing/article_3e31d087-c99e-5de0-a8da-1981f41ee204.html

Sharp Careers - https://business.sharpusa.com/Careers

Jotform - https://www.jotform.com/

Jotform Smart PDF - https://www.jotform.com/products/smart-pdf-forms/

Canva - https://www.canva.com/

Vidyard - https://www.vidyard.com/

Contact information:

Darryl Parker

Parker Web

[e-mail]

https://www.parkerweb.com/

Merrill Loechner

Smith Douglass Associates

[e-mail]

https://smithdouglass.com/

Caleb Parsons

Parker Web

[e-mail]

https://www.parkerweb.com/

Michael Cinquino

SoHo Creative Studio

[e-mail]

https://www.sohocreativestudio.com/