How to Attract Loyal Customers REALLY | Small Business Marketing with the Mother–Daughter Duo at Moo & Yoo

How can YOUR small business turn traffic into a loyal community? — without a big budget or massive team?

This is a story with so many gems on small business marketing and how to attract loyal customers…no matter your size.

I’m chatting with Suzie and Olivia, the mum-and-daughter founders of Moo & Yoo, a vegan, sustainable haircare brand that started in a salon in Scotland and made its way onto shelves globally.

Moo & Yoo has been featured inside Vogue, Forbes and Harper’s Bazaar.

But this isn’t a “we launched and went viral” kind of story. It’s lab closures, scrappy pivots and building a loyal customer base one really good campaign at a time.

Because here’s the truth — attracting loyal customers isn’t about discounts or perfect reels, it’s about being a real human behind a brand.

In this marketing podcast episode:

• Small business marketing that actually feels like you
• How to attract loyal customers (without going viral or broke)
• Connection over perfection
  
  

Marketing doesn’t have to be loud to work. It can be intentional and built one person at a time.

🔗 Connect with Moo & Yoo
Website | IG: @mooandyoo

Next Steps:

1. Share this episode with a friend
2. Listen to next: You Don't Need to Go Viral (ep 71)
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RESOURCES
PRIVATE PODCAST: Secrets of Standing Out Online
www.herfirst3years.com
Instagram: @chardetryel


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