How to Adapt to Changing Algorithms

How do you grow your music career when algorithms keep changing? In this episode, we break down exactly how to adapt to changing algorithms on platforms like Spotify, TikTok, and beyond—without chasing every trend.

As streaming and social platforms evolve (especially with the rise of AI-generated content), one thing is becoming clear: great songs and real fan engagement matter more than ever. The artists who win aren’t just posting more—they’re building deeper connections.

We dive into:

• Why focusing on song quality is your biggest competitive advantage
• How to build a loyal, engaged fan base instead of chasing passive listeners
• The shift from quantity-based growth to connection-driven growth
• What changing algorithms are actually rewarding right now
• Simple, practical ways to future-proof your music career

If you're an independent artist, producer, or songwriter trying to grow in today’s unpredictable music landscape, this episode will help you cut through the noise and focus on what actually works.

Indie Roots is a production company started by Haddon, William Toll, and Ian Austin. We're all independent artists and have approximately 700k combined monthly listeners on Spotify. If you're on your own journey as an independent artist but struggling to navigate the road, we would love to help guide you in our coaching program. For a free intro call, send us an email at ⁠[e-mail]⁠