Storytelling is not just reserved for those big moments, in fact storytelling is the fabric of all communication connecting 8 billion people across the world...and Jamie can help you harness its power.

Jamie Mackenzie (author of 28 Bags of Sprouts – Storytelling with Impact) knows all about this from his work on pulling together 5 businesses from 3 countries, under 1 new global banner – Jamie joined Richard on the podcast to share his thoughts on:

• The journey of writing and self-publishing a book
• How his sprout model can enhance the impact of your communication
• How to overcome challenges in implementing storytelling techniques

“Storytelling is start, middle and end. It's always been like that since the start. Use the Sprout model, but stick with it.

Keep practising it and keep using it. You will see the impact because you're tapping into the elements that human beings want, which is stories and a storytelling approach. It's in our human nature to respond to it.” - Jamie Mackenzie

Jamie’s book, 28 Bags of Sprouts – Storytelling with Impact, is available on Amazon now.

This episode is hosted by Richard Lane, Co-Founder and CCO of durhamlane. Find out more about durhamlane's services at durhamlane.com.

Want to chat about anything we've covered in this episode, or feature on the show? Contact us at theinsiders@durhamlane.com.