How small businesses can foster a culture of innovation

In this episode of Ahead in the Cloud, columnist and host Gene Marks talks to Ben Schreiner (Head of Business Innovation, AWS) about how small businesses can foster a culture of innovation. Together, they discuss:

·      How innovation can lead to greater value and efficiency for your business

·      The AWS Modernization, Optimization and Monetization (MOM) framework

·      Technology as the ‘how’, not the ‘why’ of innovation

·      Developing an action plan based on your long-term goals

In Ben’s words: “Think about your customers, and changing their experience with you and your products, and then figure out how you can continue to evolve your business, that’s how you’re going to stay competitive.”