How nudging small businesses about tax credits created a $31 million economic boost

An affordable and secure retirement is part of the dream of many U.S. workers. However, nearly 56 million U.S. workers lack access to an employer-sponsored savings plan.

To expand access, Congress created the Small Employer Pension Program -- a federal tax credit that helps small businesses start a retirement plan. But uptake has been low.

What happens when we show personalized tax credit savings estimates to small business owners? Answer: It has a huge impact on uptake of the tax credit.

This episode walks through a study from Gusto Insights showing that the simple act of nudging small businesses led to $31 million of savings for U.S. small business owners.