How is it easy for acts to have cross-genre success?

These days, several artists shift between genres and enjoy parallel careers both within and without the film music industry. Some enjoy an equal amount of success in multiple fields, while for others, their pop careers don’t quite match the numbers generated by their soundtrack work. In this episode, we examine why this is the case and if things will change over time. As always, we look at the key movements on the Spotify Weekly Top Songs India chart, this time for the survey dated September 18, 2025.