How is Colorifix Making Sustainable Dyes With Biology?

Like all of nature, humans communicate to society with colors and patterns, in our case, through fashion! But today's garment fashion industry uses trillions of gallons of fresh water and toxic chemicals to dye clothes.

Meet Colorifix, a new company dying clothes using microbes with added genetic instructions to make specific colors! These microbes are a drop-in solution to replace chemical dyes, save water, and brighten up our style with biology!