How his passion for backpacking, gear reviews, and outdoor adventures led him from Wisconsin's state parks to becoming a micro-influencer and content creator at Outdoor Retailer, Alex Hatlevig.

Alex Hatlevig is a Milwaukee-based outdoor content creator and YouTuber known for his long blonde hair and rugged, Thor-like look. With a growing audience of around 9,000 subscribers, Alex shares his love for camping, backpacking, and gear reviews through engaging videos that blend adventure with authenticity.
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Raised exploring Wisconsin's state parks, he later embraced solo backpacking, tackling trails like the 1,200-mile Ice Age Trail.
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Whether braving winter treks in the Mark Twain National Forest or battling dying camera batteries in freezing temps, Alex adapts with a smile and a mission: to inspire and entertain fellow adventurers one trail at a time. Find him on YouTube at Alex Hatlevig.