How entrepreneurs should price their work in 2026

Why do so many entrepreneurs undervalue themselves? Learn how to finally price with confidence, as financial advisor Brian Thompson explains how founders can reverse-engineer their income goals, charge based on their value rather than time, and structure their business as a true asset, not an identity. For full episodes of Living Not So Fabulously, listen on your favorite podcast platform or watch on our website. Yahoo Finance's Living Not So Fabulously is hosted by John Auten-Schneider and David Auten-Schneider Learn more about your ad choices. Visit megaphone.fm/adchoices