How do you run an international sports event in China?
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How do you run an international sports event in China?
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As the finals take place this week, Billie Jean King Cup CEO Kerstin Lutz joins the show from Shenzhen, China, which is hosting the women's national team tennis competition for the first time.
Lutz explains how China's third-largest city is embracing the finals, and shares her tips for working in and running events in the country, as it re-emerges onto the global stage.
She also reflects on her first 18 months as CEO of the BJK Cup, the operational takeover of the tournament in 2023 by Billie Jean King and TWG's Mark Walter, working in tennis alongside the sport's many stakeholders, and the elements of agency life - Lutz is a veteran of Team Marketing - that have helped as she settles into life running a sports property.
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