
How do you build a billion-dollar brand on customer experience alone?
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What if customer service wasn’t a cost centre, but the heartbeat of your business? That’s the bet Zappos made, and it built them into a billion-dollar brand.
In this episode, we explore how Zappos created a culture of WOW service that redefined customer experience worldwide.
We discuss:
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Why Zappos answers calls in 20 seconds and never tracks call times
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How a 10-hour customer call became company legend
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Why every new hire is offered money to quit
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The 10 core values that shape culture and service
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Why Zappos believes relationships > transactions
With insights from Si's time with Zappos in Las Vegas, where he learned they doubled down on customer experience, and won big!
Thanks for listening. Don’t miss out on your copy of Fabricx’s Behavioural Bias Framework https://fabricx.agency/
Connect with us!
Instagram: @fabricxlabs
LinkedIn: https://www.linkedin.com/company/fabricxagency
LinkedIn: https://www.linkedin.com/in/si-elliott/