How can just a few notes make you think of a brand?

In five seconds or less, sonic logos can make you think of your favorite fast food or a digital bank. How do those tiny tunes at the end of commercials get stuck in our heads? And what can they do for a brand? Hit Productions music head Mike Villegas and Francis Brew of The Dawn reveal the stories behind some of the most recognizable Pinoy sonic logos, breaking down the strategy behind the sounds that sell.
Read the 2022 US Audio Logo Index by Veritonic to learn more about effective sonic logos!