How brokers can use sales and marketing to get to 2024 and win

Prognosticators say that any real recovery in the freight industry won’t happen until first or second quarter of 2024. That said, how do brokers survive in a time like this when it means one’s livelihood to sell consistently in a down economic time? How does marketing feed into this and how are the two married? And if a brokerage makes it to 2024, how can they then capitalize on the new economy and gain greater market share? Joining us are Digital Dispatch’s Founder Blythe Brumleve and Kevin Hill, Owner of Brush Pass Research and host of Put That Coffee Down podcast on FreightWaves TV. Follow the FreightWaves Presents Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices