How brand created community | ONE BALL

In this episode, Kamal Ibrahim shares his remarkable journey from Ethiopia to Australia and the role soccer played as a universal language for connection and belonging. He reflects on the founding of ONE BALL, the non-profit organisation he created to empower young people through football and essential life skills.

Kamal discusses the importance of branding built on values and trust, not just logos, and how engaging families and communities has been central to ONE BALL’s success. He also introduces Positive Kick, his new initiative focused on youth empowerment, mental resilience, and personal growth through daily affirmations.

This conversation highlights the impact of authentic community initiatives, the power of sport in shaping lives and the importance of staying true to your vision.

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YOUR DOSE OF BRAND TRUTH

• Kamal’s migration story shaped his passion for community and giving back
• Soccer became a powerful tool for inclusion, connection and youth empowerment
• ONE BALL helps young people build confidence through football and life skills
• Branding is about values, authenticity, and trust, not just design
• Positive Kick will focus on mental resilience and affirmations for personal growth
• Community engagement and feedback are essential for long-term impact
• Consistency and belief in one’s vision are critical to success
• The future of branding lies in authentic connections

THE SCRIPT

00:00 – Kamal Ibrahim: A Journey from Ethiopia to Australia

02:48 – The Power of Football in Building Community

05:44 – Creating One Ball: A Brand with Purpose

08:45 – The Significance of the One Ball Brand

11:59 – Evolving the One Ball Logo and Identity

14:49 – Trust and Authenticity in Branding

17:48 – Measuring Success Beyond Financials

20:45 – The Future of One Ball and Positive Kick

23:35 – Advice for Aspiring Entrepreneurs

26:36 – Engaging the Community and Building Trust

34:46 – Advice for launching a creating a brand

39:39 – What's the most valuable lesson Kamal has learnt

HOSTS | Roy Tavenor and Richard Henderson

GUEST | Kamal Ibrahim oneball.org.au

SPONSORS | Red Design Group redgp.com and R-Co r-co.com.au

PRODUCED BY | Session in Progress sessioninprogress.com.au

#Brand #BrandStrategy #BrandStorytelling #OneBall #CommunityBrand #BusinessGrowth #ExecutiveInsights #Leadership #BrandrPodcast #Brandr

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