How are Web 3 and Virtual Assets re-writing the frontiers of the traditional financial sector?

Explore the seismic shift brought about by Web 3.0 and digital assets in the banking sector with Serena Sebastiani, Director and Financial Services Advisor at PwC Middle East. This episode unravels the intricate web of blockchain technology, decentralised finance (DeFi), and the transformative role of virtual assets in redefining traditional banking paradigms.

From the tokenisation of tangible assets to the automation of financial services, we dissect how these innovations forge a path toward a more transparent, efficient, and inclusive financial ecosystem. With a special focus on the Middle East's burgeoning digital landscape, we highlight how strategic technological adoption is setting the stage for economic diversification and a new era of fintech innovation.