How are Retailers and Brands Rethinking Marketing?

How are brands and retailers rethinking marketing today? We discuss the impact of retailer media on all things national, shopper, and trade marketing with Peter V S Bond. As the host of The CPG Guys and head of client engagement at Flywheel, his point of view was so on point.

Here are some key takeaways:
✅Split of retailer media dollars by Amazon, Walmart and other retailers
✅Emergence of marketplaces, and how brands can navigate different retailers
✅The new measurement possibilities on Amazon with extended look-back periods and more.