How a Mom Turned a Skincare Gap Into a Shelf Worthy Brand: The Story of evre. with Founder Maree Glading
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How a Mom Turned a Skincare Gap Into a Shelf Worthy Brand: The Story of evre. with Founder Maree Glading
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In this episode of Shelf Talks, Roberta sits down with Maree Glading, founder of evre., a natural skincare brand created specifically for teens and tweens—all the way from New Zealand. Maree shares how she transitioned from building a global food company to creating a purpose-driven beauty brand that empowers young people to feel confident in their own skin.
From recognizing a white space in the market while shopping with her daughter to landing evre. on the shelves of Sprouts, Kroger, and Nordstrom, Maree opens up about what it takes to scale internationally, build retail relationships from scratch, and navigate the ever-changing beauty landscape.
You’ll hear how she:
✨ Turned a personal problem into a global opportunity
✨ Used cold outreach to land her first major retailer
✨ Approaches retail expansion with a “domino strategy”
✨ Balances product innovation with brand mission around youth wellness
Whether you’re an emerging founder or dreaming of seeing your products in retail, this episode is a masterclass in resilience, retail strategy, and believing in your story.
🎧 Listen to Shelf Talks wherever you stream your podcasts and get inspired to build your own shelf-ready success story.
Links:
Evre Website: https://www.evreselfcare.com/?srsltid=AfmBOooOIzI7SBve4UvkX0wzll7tF5wUrtRpoFN61OBbwiyK7Bj6d7zP
Evre Instagram: https://www.instagram.com/evreselfcare/?hl=en
Maree's Linkedin: https://www.linkedin.com/in/mareeglading/?originalSubdomain=nz
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